Marketing Issue Concerning Positioning Strategy of Clean Edge Essay - 37

Marketing Issue Concerning Positioning Strategy of Clean Edge - Essay Example Considering this problem, Randall, the one given the authority to take charge of positioning strategy of Clean Edge has to find alternative courses of actions then analyze them well and choose the probable best among them. The entire problem highlights the idea of marketing issue concerning positioning strategy of Clean Edge. It talks about the point whether it is good to pursue its launching in the market knowing that it could somehow compete with company’s bread and butter such as Paramount Pro and Avail. The company might be a bit hesitant to pursue this issue as there are required data needed to be unearthed prior to the actual decision-making process. Thus, it is not enough to rely on the point that the customers are becoming sophisticated, knowing what they exactly need in the advent of technological advancement. For this reason, Randall, on behalf of the Paramount should consider investigating alternative courses of actions. One alternative course of action is to launch Clean Edge as a niche product within a year or two, which has to be the indicated period of the market trial. For this reason, he has to consider conducting economic analysis in order to be sure about the output. This part icularly would take into account some probable impacts such as the cannibalization effect. So a profit-loss pro forma is necessary in order to find out Clean Edge’s performance and its potential impact on the current profit Paramount’s top products are generating. It is not easy to decide right away. What Randall requires is a thorough market research on this issue taking into account the associated economic analysis and a benefit-loss analysis. In order for Paramount to grow more, it has to significantly analyze the product life cycle of its top products and the extent to which customers are becoming sophisticated with the latest innovations in technology.  

Ten Ways to Create Shareholder Value Essay Example | Topics and Well Written Essays - 250 words

Ten Ways to Create Shareholder Value - Essay Example Throughout his work, Rappaport emphasizes the need to capitalize on long-term growth strategies at the expense of realizing short-term benchmarks. The writer asserts that those corporations involved in responding to short-term strategies will eventually fail because of dynamics within modern commercial environments. Managers running such companies are obscured about the future prospects of an organization. Inasmuch as they concentrate on maximizing the momentary strengths of a company, they fail to take a glance at emerging opportunities and imminent threats. Since consumer preferences are bound to change and competition intensifies, then short-sighted company executives will have limited choices when trouble arrives. In order to enhance the aspect of practicability, Rappaport postulated 10 principles suitable for creating shareholders value in any given investment. Upon thorough appraisal, all these ten principles are based on ways in which companies can be made to realize increased future cash flows. In order to ensure competence, CEO’s must be thoroughly conversant with aspects of stock markets and forces influencing the value of securities traded within those markets. Thorough conversance on such microeconomic aspects will enable managers to become value-conscious and develop value-maximizing behavior in their professional undertakings. In most of the principles proposed by Rappaport, the main theme remains that managers should be encouraged by stakeholders, especially shareholders, in implementing long-term growth strategies. Encouragement can be achieved through reward mechanisms for both top and middle-level managers who demonstrate the strong commitment towards maximizing the value of the company.